Ford: On the Prowl
Brand
Date
May 2025
Description
Ford presents On the Prowl, an electric vehicle commercial spotlighting the Ford Puma Gen-E. The campaign leans into a nocturnal aesthetic, contrasting the sleek lines of the EV against the shadows of a city landscape. The film features a cinematic, live-action approach, cutting between detailed shots of the vehicle’s digital interface and atmospheric night street scenes. The visual narrative is enhanced by monochromatic light play and dynamic motion. Developed by Wieden+Kennedy London and Ford UK, the project involved production from Anonymous Content, with post-production and VFX provided by Untold Studios, 1920 VFX, and The Assembly Rooms.
Style
Horizontal, Cinematic, Monochrome, Golden Hour
Industries
Color
Golden Yellow
Jet Black
Background
Street
Context
TVC / TV Commercial
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