Ford: Proving Ground
Brand
Date
Mar 2026
Description
Ford's Proving Ground campaign documents the technical rigor of motorsport through a series of high-octane sequences. The film tracks the intersection of off-road and circuit performance, focusing on the mechanics of pit crews and the intensity of drivers in desert environments and garage settings. Developed with Wieden+Kennedy New York, the project utilizes raw, cinematic live-action techniques to emphasize the machinery and grit of track testing. The visual narrative relies on dramatic lighting and slow motion to capture the precision of automotive support operations alongside competitive racing maneuvers.
Style
Horizontal, Action, Cinematic, Moody, Raw
Techniques
Slow motion
Industries
Color
Royal Blue
Jet Black
Pure White
Background
Sandy Beach
Context
Advertising Campaign
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