Ford
Proving Ground
Mar 2026
The Ford Proving Ground campaign explores the technical rigour of competitive motorsport through a series of high-intensity sequences. The footage documents the intersection of engineering and performance, detailing the preparation and operation of racing trucks and formula-style vehicles in arid, rugged environments. Crafted with creative direction from Wieden+Kennedy New York, the project utilizes slow motion and raw, live-action techniques to emphasize the precision of track testing. The cinematography leans into a cinematic and moody aesthetic, capturing both the mechanical complexity of the pit crew operations and the high-speed movement of motorsport action.
Horizontal, Action, Cinematic, Moody, Raw
Slow motion
Luxury Automotive
Sandy Beach
Advertising Campaign
