Ford
‘Born to Build ’feat. Cade Cunningham
Brand
Date
Apr 2026
Description
Ford presents ‘Born to Build,’ a commercial campaign spotlighting the intersection of professional performance and the automotive experience. Featuring basketball player Cade Cunningham, the piece captures a quiet, focused atmosphere, transitioning from the dark interior of a truck cab to the rhythmic motion of a late-night practice session. The spot leans into a low-key chiaroscuro aesthetic, utilizing moody, high-contrast lighting to emphasize texture and atmosphere. Developed by Wieden+Kennedy New York, the film focuses on themes of discipline and early-morning drive through precise live-action technique and measured pacing.
Style
Horizontal, Commercial, Action, Moody
Techniques
Low-key / chiaroscuro
Industries
Luxury Automotive
Background
Carpark
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.