Ford ‘Born to Build ’feat. Cade Cunningham 2026

Description

This commercial video for Ford Motor Company titled 'Born to Build' features professional basketball player Cade Cunningham. The piece opens in the dark interior of a truck cab before dawn, showing the dashboard and digital clock glowing before transitioning to a dim indoor parking garage. Cade steps out of the vehicle, walks across the concrete floor, and begins dribbling a basketball under overhead fluorescent lights. The atmosphere is quiet, moody, and focused, emphasizing early-morning drive and hard work.