Ford ‘Born to Build ’feat. Cade Cunningham 2026

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This commercial video for Ford Motor Company titled 'Born to Build' features professional basketball player Cade Cunningham. The piece opens in the dark interior of a truck cab before dawn, showing the dashboard and digital clock glowing before transitioning to a dim indoor parking garage. Cade steps out of the vehicle, walks across the concrete floor, and begins dribbling a basketball under overhead fluorescent lights. The atmosphere is quiet, moody, and focused, emphasizing early-morning drive and hard work.