Description

This commercial film for Ford, titled Maverick Maker, follows a man as he leaves a record store carrying vinyl records, enters a dark Ford pickup truck, and drives through urban streets, a dark tunnel, and woodland tracks. The cinematic narrative features dramatic lighting, moody color grading, and atmospheric locations ranging from city storefronts to wooded riverbanks. Wieden+Kennedy São Paulo created the campaign, with production by Immigrant and Oriental Films, post-production by Mosh Post, and sound design by Antfood.