Ford: Math
Brand
Date
Nov 2022
Description
Ford presents 'Math,' a technical look at the intersection of automotive engineering and diagnostic precision. Produced by Love Song, the project captures a professional garage environment where digital diagnostics meet manual maintenance. The live-action piece leans into a cinematic aesthetic, utilizing natural light to highlight the intricate connection between data-driven performance metrics and the physical mechanics of the engine. The narrative focuses on the systematic workflow of automotive repair.
Style
Horizontal, Action, Cinematic, Clean
Techniques
Natural light
Industries
Color
Navy
Charcoal
Background
Garage
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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