Ford: How to Capri - Exit
Brand
Date
Aug 2025
Description
Ford presents 'How to Capri - Exit,' a commercial piece exploring the electric SUV through a nostalgic lens. The film leans into 1980s retro aesthetics, employing analogue film techniques and a cinematic multi-panel layout to frame the vehicle. The project was developed in collaboration with Wieden+Kennedy London and production company Arts & Sciences London. Sound and post-production duties were handled by RASCAL, with additional post-production support from STITCH London.
Style
Horizontal, Cinematic, 1980s, Retro
Techniques
Analogue / film, Super 8 / 16mm
Industries
Color
Golden Yellow
Jet Black
Rust
Background
Road
Context
TVC / TV Commercial
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