Ford: How To Capri - Exit
Brand
Date
Aug 2025
Description
Ford presents 'How To Capri - Exit,' a commercial spot centered on the launch of its EV model. The film utilizes a fast-paced aesthetic, featuring multi-panel split-screen framing and a distinct archival film texture to lean into a 1980s retro visual language. Produced by Arts & Sciences with creative direction from Wieden + Kennedy London, the project employs live-action techniques and a high-contrast color palette, punctuated by bold typographic title cards. RASCAL managed post-production, VFX, and sound design, while STITCH London contributed to the production pipeline.
Style
Horizontal, Commercial, 1980s, Retro
Techniques
Super 8 / 16mm
Industries
Color
Burnt Orange
Golden Yellow
Background
Carpark
Context
TVC / TV Commercial
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