Ford: Ford x NFL Pass It On
Brand
Date
Dec 2025
Description
Ford collaborates with the NFL for the 'Pass It On' campaign, a live-action spot celebrating the intersection of automotive culture and fan traditions. The film highlights the Ford F-150 within the context of game-day tailgating, capturing a community-focused atmosphere. Produced by agency GTB, the commercial utilizes warm color grading and cinematic cinematography to lean into a nostalgic aesthetic. Sound design and music composition for the project were managed by MAS-Music and Strategy.
Style
Horizontal, Cinematic, Warm, Nostalgic
Industries
Color
Jet Black
Crimson
Navy
Background
House
Context
TVC / TV Commercial
Associated creatives
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