Ford: Ford Dircut
Brand
Date
Jul 2025
Description
Ford's commercial for the Dircut truck highlights the durability and capability of its pickup fleet. The footage navigates a range of demanding work environments, moving between industrial construction sites, excavation yards, and rugged forested landscapes. The narrative focuses on the utility of these vehicles as they are integrated into daily tasks, from securing heavy loads to transporting equipment. Produced by Local Boy, the film employs cinematic lighting and moody tones to frame the trucks within their functional contexts, leaning into a raw, live-action aesthetic.
Style
Horizontal, Cinematic, Raw
Industries
Color
Light Grey
Navy
Crimson
Context
TVC / TV Commercial
Associated creatives
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