The 'Built Phenomenally' project for Ford offers a candid look into the production process behind the Escape SUV. This commercial captures the technical coordination required to feature the vehicle within a stylized nighttime environment.
Featuring creative direction from agency UWG, the project utilizes live-action technique and documentary-style framing to document the integration of professional studio setups and vibrant neon lighting. Sound design for the production was provided by MAS-Music and Strategy.
