Ford presents the 30-second spot 'Drive It - Edge,' a film centered on the Edge SUV navigating urban environments ranging from city streets to highway overpasses. The commercial integrates live-action technique with cinematic pacing to highlight vehicle utility, focusing on dashboard interfaces, steering controls, and integrated navigation displays.
The edit employs fast cuts and clean automotive cinematography to emphasize the performance and technological specifications of the SUV. The production was developed by agency GTB, with music and sound design handled by MAS-Music and Strategy.
