Ford
DOING BEATS TALKING
Apr 2025
Ford presents the 'Doing Beats Talking' campaign, a cinematic look at the functional role of commercial vans in heavy-duty environments. The project highlights the utility of the fleet across industrial docks, construction sites, and urban environments at night. Directed and produced in collaboration with Wieden+Kennedy London and MJZ London, the film utilizes moody lighting and live-action techniques to emphasize the vehicles in operation. Technical production features contributions from Marshall Street Editors and 1920 VFX to refine the gritty, high-end automotive aesthetic. Sound design and music were provided by 750mph to complete the immersive, fast-paced sequence.
Horizontal, Cinematic, Moody
Mass Market Automotive
Street
TVC / TV Commercial
