Ford presents Discovery, a cinematic commercial spot showcasing the design of a contemporary sports car. Set against the vast backdrop of open salt flats, the film utilizes the warmth of the golden hour to highlight the vehicle's aesthetic features, from its polished exterior to the modern details of the front fascia and taillights.
Developed with agency creative lead Team Detroit, the project employs a live-action technique to contrast the organic, wide-angle landscape with the precision-engineered nature of the sports car. The auditory landscape of the piece was composed by MAS-Music and Strategy.
