Ford: Choices
Brand
Date
Jul 2024
Description
Ford's commercial spot, titled 'Choices,' highlights the brand's mobile vehicle service offerings by showcasing the convenience of on-the-go maintenance. The film positions the service across a variety of everyday settings, moving between residential home workshops, recreational outdoor spots, and standard dealership environments to demonstrate flexible customer access. Produced by VLM, the project utilizes live-action technique to ground the service in relatable, daily scenarios. The visual approach leans into soft, natural light, creating a clean aesthetic that follows technicians in branded apparel as they conduct routine work for customers.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Context
TVC / TV Commercial
Associated creatives
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