Ford: All-Electric F-150 Prototype - Tough Testing Ford
Brand
Date
Apr 2026
Description
Ford puts the all-electric F-150 prototype to the test in this automotive commercial, documenting the vehicle's rugged performance across demanding terrains. The production leans into live-action techniques to demonstrate towing capacity and handling through wooded environments and steep inclines. Cinematic in its approach, the edit utilises slow motion to highlight the prototype's exterior design and interior driving sequences. The project, supported by production lead Toby Jacobs, captures the vehicle's functionality under natural daylight, showcasing its capability in both urban and off-road settings.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Jet Black
Silver (metallic)
Context
Brand Film / Corporate Video
Associated creatives
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