Fendi

Jan 2025

Fendi elevates the iconic Peekaboo Soft Small handbag in a new ad campaign that masterfully blends the intimacy of classic cinema with the polished precision of high fashion. Under the creative direction of Antonio Moscogiuri, the project leans into a cinematic visual language, utilizing dramatic, theater-inspired lighting to cast a refined glow on the brand's latest silhouettes. Through the lens of director and photographer Emir Eralp, the campaign captures models Grace Valentine, Abény Nhial, and Lara Menezes in a series of sophisticated tableaus that oscillate between moody, velvet-drenched interiors and serene, light-filled architectural spaces. The photography employs a mix of studio strobe and natural light to emphasize the rich, tactile contrasts between smooth leather surfaces, delicate lace apparel, and the warm, grainy textures of wood-paneled walls. By juxtaposing the structured elegance of the Peekaboo bag against these evocative settings, the imagery achieves a polished commercial aesthetic that feels both editorial and timeless. The production benefits from meticulous attention to detail, from the interplay of shadow and light to the careful styling that grounds the luxury accessory in a lifestyle-focused narrative. This collaboration successfully recontextualizes the Fendi accessory as an essential, lived-in component of modern style, proving that the enduring allure of the Peekaboo lies in its ability to anchor any scene with quiet, structured confidence.

Commercial, Editorial, Editorial

Natural light

Bags & Accessories, Fashion