BrandFendi
Fendi Peekaboo Soft Small Bag Ad Campaign 2025
Associated creatives
Antonio MoscogiuriCreative Director
Emir EralpDirector and Photographer
Grace ValentineModels
Abény NhialModels
and Lara MenezesModels
Christian LucidiExecutive Producer
Teresa BoenteProduction Manager
Bardo TarantelliProduction
Santiago MasettiProduction Assistants
Federico NeriProduction Assistants
and Daniela PiscicchiaProduction Assistants
Lucilla MazzaVideo Assistant
Matilde Manca and Anna PifferStyling Assistants
Dora RobertiHair
Giada D’alessioHair Assistant
Arianna CampaMakeup
Mara GianniniMakeup Assistant
Isabella AvenaliManicurist
Gilles CannatellaFirst AD
Quentin CharmardboisGaffer
Luca FiloniHead Spark
Daniele CircelliSpark 2
Simone FriuliSpark 3
David GyljeFocus Puller
Sacha IppolitiSteadycam Operator
Sara MenoniLoader
Elio RossatoDigi Tech
Alessandro CicoriaSet Designer
Valeria GiampietroSet Designer Assistant
“Little Man” by Little Dragon
Tags
Description
This ad campaign image for Fendi's Peekaboo Soft Small Bag features three models smiling and interacting warmly outdoors. Directed and photographed by Emir Eralp with creative direction by Antonio Moscogiuri, the scene showcases models Grace Valentine, Abény Nhial, and Lara Menezes. The background features a building exterior framed by warm vertical lights, highlighting the luxury leather handbags carried by the subjects. Styling and production details were expertly coordinated by a large creative team including set designer Alessandro Cicoria.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (40%)
Pure White (30%)
Sky Blue (30%)
Background
Residential Building
Context
Advertising Campaign