BrandFendi
Fendi Peekaboo Soft Small Bag Ad Campaign 2025
Associated creatives
Antonio MoscogiuriCreative Director
Emir EralpDirector and Photographer
Grace ValentineModels
Abény NhialModels
and Lara MenezesModels
Christian LucidiExecutive Producer
Teresa BoenteProduction Manager
Bardo TarantelliProduction
Santiago MasettiProduction Assistants
Federico NeriProduction Assistants
and Daniela PiscicchiaProduction Assistants
Lucilla MazzaVideo Assistant
Matilde Manca and Anna PifferStyling Assistants
Dora RobertiHair
Giada D’alessioHair Assistant
Arianna CampaMakeup
Mara GianniniMakeup Assistant
Isabella AvenaliManicurist
Gilles CannatellaFirst AD
Quentin CharmardboisGaffer
Luca FiloniHead Spark
Daniele CircelliSpark 2
Simone FriuliSpark 3
David GyljeFocus Puller
Sacha IppolitiSteadycam Operator
Sara MenoniLoader
Elio RossatoDigi Tech
Alessandro CicoriaSet Designer
Valeria GiampietroSet Designer Assistant
“Little Man” by Little Dragon
Tags
Description
This advertising campaign image for Fendi, titled Peekaboo Soft Small Bag Ad Campaign, was directed and photographed by Emir Eralp with creative direction by Antonio Moscogiuri. The scene features three models—Grace Valentine, Abény Nhial, and Lara Menezes—seated among plush red velvet cinema seats. The models are captured in candid, smiling interactions while showcasing various luxury handbags from the Fendi collection, including a prominent light pink bag in the foreground and a blue bag resting on a seat above. The lighting is soft and warm, highlighting the rich textures of the velvet seating and the fine leather goods.
Style
Horizontal, Commercial, Warm
Industries
Bags & Accessories
Background
Theatre
Context
Advertising Campaign