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Brand
Fendi
ProjectPeekaboo Soft Small Bag Ad Campaign
Three female models posing together outdoors while holding Fendi Peekaboo handbags in white, light blue, and black.

Fendi Peekaboo Soft Small Bag Ad Campaign 2025

Associated creatives

Antonio Moscogiuri
Antonio MoscogiuriCreative Director
Emir Eralp
Emir EralpDirector and Photographer
Grace Valentine
Grace ValentineModels
Abény Nhial
Abény NhialModels
and Lara Menezes
and Lara MenezesModels
Christian Lucidi
Christian LucidiExecutive Producer
Teresa Boente
Teresa BoenteProduction Manager
Bardo Tarantelli
Bardo TarantelliProduction
Santiago Masetti
Santiago MasettiProduction Assistants
Federico Neri
Federico NeriProduction Assistants
and Daniela Piscicchia
and Daniela PiscicchiaProduction Assistants
Lucilla Mazza
Lucilla MazzaVideo Assistant
Matilde Manca and Anna Piffer
Matilde Manca and Anna PifferStyling Assistants
Dora Roberti
Dora RobertiHair
Giada D’alessio
Giada D’alessioHair Assistant
Arianna Campa
Arianna CampaMakeup
Mara Giannini
Mara GianniniMakeup Assistant
Isabella Avenali
Isabella AvenaliManicurist
Gilles Cannatella
Gilles CannatellaFirst AD
Quentin Charmardbois
Quentin CharmardboisGaffer
Luca Filoni
Luca FiloniHead Spark
Daniele Circelli
Daniele CircelliSpark 2
Simone Friuli
Simone FriuliSpark 3
David Gylje
David GyljeFocus Puller
Sacha Ippoliti
Sacha IppolitiSteadycam Operator
Sara Menoni
Sara MenoniLoader
Elio Rossato
Elio RossatoDigi Tech
Alessandro Cicoria
Alessandro CicoriaSet Designer
Valeria Giampietro
Valeria GiampietroSet Designer Assistant
“Little Man” by Little Dragon
“Little Man” by Little Dragon

Tags

three female modelsfemale modelsmodelsfendi peekaboo bagpeekaboo bagfendi bagluxury handbag

Description

This advertising campaign image for Fendi features three female models posing together outdoors, each holding a distinct variation of the Peekaboo Soft Small Bag. The model on the left wears a patterned neutral cardigan and carries a white handbag. The central model wears a structured striped blouse and carries a soft blue bag. The model on the right wears a sleeveless patterned top and black skirt, holding a black fringed handbag. The scene is captured outdoors with a building exterior and an illuminated arched entryway visible in the background, styled under the creative direction of Antonio Moscogiuri and directed by Emir Eralp.