BrandFendi
Fendi Peekaboo Soft Small Bag Ad Campaign 2025
Associated creatives
Antonio MoscogiuriCreative Director
Emir EralpDirector and Photographer
Grace ValentineModels
Abény NhialModels
and Lara MenezesModels
Christian LucidiExecutive Producer
Teresa BoenteProduction Manager
Bardo TarantelliProduction
Santiago MasettiProduction Assistants
Federico NeriProduction Assistants
and Daniela PiscicchiaProduction Assistants
Lucilla MazzaVideo Assistant
Matilde Manca and Anna PifferStyling Assistants
Dora RobertiHair
Giada D’alessioHair Assistant
Arianna CampaMakeup
Mara GianniniMakeup Assistant
Isabella AvenaliManicurist
Gilles CannatellaFirst AD
Quentin CharmardboisGaffer
Luca FiloniHead Spark
Daniele CircelliSpark 2
Simone FriuliSpark 3
David GyljeFocus Puller
Sacha IppolitiSteadycam Operator
Sara MenoniLoader
Elio RossatoDigi Tech
Alessandro CicoriaSet Designer
Valeria GiampietroSet Designer Assistant
“Little Man” by Little Dragon
Tags
Description
This advertising campaign image for Fendi features three female models posing together outdoors, each holding a distinct variation of the Peekaboo Soft Small Bag. The model on the left wears a patterned neutral cardigan and carries a white handbag. The central model wears a structured striped blouse and carries a soft blue bag. The model on the right wears a sleeveless patterned top and black skirt, holding a black fringed handbag. The scene is captured outdoors with a building exterior and an illuminated arched entryway visible in the background, styled under the creative direction of Antonio Moscogiuri and directed by Emir Eralp.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White (30%)
Powder Blue (40%)
Jet Black (30%)
Background
Residential Building
Context
Advertising Campaign