Fendi

Apr 2024

The Fendi Make Up Your Peekaboo 2024 ad campaign reinterprets one of the fashion house’s most iconic silhouettes through a lens of architectural precision and playful personalization. Under the creative direction of Kim Jones and Silvia Venturini Fendi, the campaign leans into a modular aesthetic, celebrating the endless customization options available for the Peekaboo line. Each frame presents a rhythmic, almost cinematic composition, where hands reach out from the windows of vibrant yellow urban buildings to offer a tactile look at the luxury accessories. By blending a clean commercial sensibility with highly detailed 3D render and CGI techniques, the series transforms the bags into sculptural centerpieces against the backdrop of stylized, sun-drenched masonry. The imagery highlights the meticulous craftsmanship of the leather, from intricate braided handles and decorative metal chains to bold, contrasting charm attachments that punctuate the neutral leather bases with splashes of saturated color. This campaign effectively bridges the gap between high-fashion editorial storytelling and direct product engagement. The consistent, bright lighting emphasizes the pebbled textures of the leather and the architectural geometry of the surrounding environment, creating a visual language that is both grounded and aspirational. By focusing on the interplay between the organic human element and the structured urban setting, Fendi reinforces the Peekaboo’s status as a canvas for individual expression, perfectly balancing tradition with a modern, design-forward spirit.

Commercial

3D render / CGI

Bags & Accessories, Fashion