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BrandFendi
Project‘Make Up Your Peekaboo’ 2024 Ad Campaign
An arm holding a beige leather Fendi Peekaboo handbag with bright yellow handle and strap against an alleyway background.

Fendi ‘Make Up Your Peekaboo’ 2024 Ad Campaign 2024

Associated creatives

Kim Jones and Silvia Venturini Fendi 
Kim Jones and Silvia Venturini Fendi Fendi Creative Directors

Tags

fendi peekaboo handbagfendi handbagleather handbagyellow handle bagbeige handbaghandbag

Description

This image for the Fendi Make Up Your Peekaboo 2024 ad campaign features a beige leather handbag held out of a window by an arm. The bag is accented with a bright yellow braided handle, a matching shoulder strap, and a small yellow charm dangling from the side. The background shows a narrow alleyway framed by yellow stone buildings under a pale blue sky. The composition creates a whimsical narrative framing the iconic luxury accessory.

Style

Horizontal, Commercial, Warm

Techniques

3D render / CGI

Industries

Bags & Accessories

Color

Nude / Sand (50%)
Lemon (50%)

Background

Alley

Context

Advertising Campaign