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BrandFendi
Project‘Make Up Your Peekaboo’ 2024 Ad Campaign
A hand extending from a building window holding a bright yellow Fendi Peekaboo handbag between narrow city facades

Fendi ‘Make Up Your Peekaboo’ 2024 Ad Campaign 2024

Associated creatives

Kim Jones and Silvia Venturini Fendi 
Kim Jones and Silvia Venturini Fendi Fendi Creative Directors

Tags

yellow handbagfendi handbagyellow baghandbaghand holding baghand holding handbag

Description

This image for the Fendi Make Up Your Peekaboo 2024 ad campaign features a striking surrealist perspective between narrow yellow building facades under a bright blue sky. A single hand wearing delicate bracelets extends outward from an open window on the left, holding a vibrant yellow leather Fendi handbag equipped with a silver chain strap and top handle. The urban street scene is rendered with clean lines, soft natural lighting, and strong architectural geometry, highlighting the luxury product as the central hero element of the composition.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light, 3D render / CGI

Industries

Bags & Accessories

Color

Golden Yellow (100%)

Background

Street

Context

Advertising Campaign