ExtraMile Convenience Stores
Fuel Your Day
ProjectFuel Your Day
Date
Jun 2026
Description
ExtraMile Convenience Stores introduces its "Fuel Your Day" project, a dynamic campaign focused on the convenience retail experience. The animation features a branded superhero character navigating a variety of store aisles, highlighting the retailer's assortment of snacks and beverage offerings. Produced by Scholar, the work utilizes polished 3D render / CGI techniques to bring the store environment to life. The execution captures the daily routine of a driver through a series of animated sequences, leaning into a cinematic aesthetic that emphasizes the service station complex and in-store product visibility.
Style
Horizontal, Cinematic, Polished
Techniques
Animation, 3D render / CGI
Industries
Fast Food
Color
Crimson
Medium Grey
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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