ExtraMile Convenience Stores launches their 'Fuel Your Day' campaign, a project focusing on the brand's fast food and snack offerings. The creative centers on an animated superhero character outfitted in the brand's signature red and grey, navigating the store environment and interacting with various product displays.
The commercial, produced by Scholar, utilizes detailed 3D render / CGI techniques to bring the narrative to life. The film captures the convenience of the store through a high-energy lens, depicting on-the-go moments ranging from beverage selection to in-car snacking.
