Porsche: Porsche 'Pop Star'
Brand
Date
May 2020
Description
Porsche explores the iconic silhouette of its sports cars through a playful montage in this campaign titled 'Pop Star'. The film bridges the gap between luxury automotive design and everyday iconography, moving through a series of rapid-fire transitions that re-imagine the vehicle's form. Produced by Scholar with creative input from agency Cramer-Krasselt, the commercial utilizes a blend of animation and live-action techniques to cycle through disparate mediums. From pencil sketches and neon wireframes to LEGO builds and graphic comic-book stylings, the execution highlights the brand's cultural ubiquity across varied visual formats.
Style
Horizontal, Cinematic, Graphic
Techniques
Animation, VFX / visual effects
Industries
Context
Brand Film / Corporate Video
Associated creatives
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