Apple
Health with iPhone + Apple Watch
Brand
Date
Apr 2026
Description
This commercial for Apple highlights the integration of iPhone and Apple Watch within daily routines. Focusing on health-tracking features, the narrative follows various individuals as they navigate city streets, transitioning between candid lifestyle moments and close-up product shots. Developed by Apple Marcom with production from SMUGGLER and Pocket, the project employs live-action technique and natural lighting. The clean visual style is complemented by post-production and VFX work from Significant Others, Final Cut US, and Scholar.
Style
Horizontal, Commercial, Clean
Industries
Consumer Electronics
Color
Blush
Royal Blue
Background
Street
Context
TVC / TV Commercial
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