ExtraMile Convenience Stores: ExtraMile Convenience Stores | Extragains
Date
May 2026
Description
ExtraMile Convenience Stores introduces its Extragains initiative through a vibrant animated commercial spot. The project features a superhero character interacting with a customer in a sun-drenched, exterior setting that emphasizes the brand's presence in the fast food and beverage landscape. Developed by creative lead Richard Linnett with production by Scholar, the work utilizes 3D render / CGI techniques to create an energetic narrative. The visual execution leans into a golden hour aesthetic, maintaining a clean and cohesive look throughout the animation.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Animation, 3D render / CGI
Industries
Fast Food
Color
Crimson
Pure White
Jet Black
Background
Hotel
Context
TVC / TV Commercial
Associated creatives
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