ExtraMile Convenience Stores introduces its Extragains initiative through a vibrant animated commercial spot. The project features a superhero character interacting with a customer in a sun-drenched, exterior setting that emphasizes the brand's presence in the fast food and beverage landscape.
Developed by creative lead Richard Linnett with production by Scholar, the work utilizes 3D render / CGI techniques to create an energetic narrative. The visual execution leans into a golden hour aesthetic, maintaining a clean and cohesive look throughout the animation.
