ExtraMile Convenience Stores
ExtraMile Convenience Stores | Fuel Your Day
Date
May 2026
Description
ExtraMile Convenience Stores launches 'Fuel Your Day,' a fast food and beverage campaign utilizing 3D render / CGI character animation. The project features a dynamic superhero protagonist navigating a brightly lit store environment to highlight the brand's grab-and-go offerings. The commercial, produced by Scholar with agency and creative support from Richard Linnett, moves through a series of sequences showing a driver enjoying a sandwich while on the move. The visual language leans into a futuristic aesthetic to frame the store experience as an essential stop for daily fuel.
Style
Horizontal, Commercial, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Fast Food
Color
Scarlet
Silver
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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