Etsy
Universe of Special
Brand
ProjectUniverse of Special
Date
Mar 2026
Description
Etsy’s 'Universe of Special' campaign highlights the platform’s focus on independent makers and artisanal goods. Through a dynamic montage of craftspeople and handmade items, the promotional video features an animated collage that centers on the brand's identity within the retail space. The project utilizes motion graphics and clean, graphic compositions to showcase a variety of home decor and pottery pieces. William McVay and Jillian Rosen contributed their creative expertise to the execution of this horizontal commercial spot.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Motion Graphics
Industries
E-commerce Platforms
Color
Burnt Orange
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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