Etsy

Mar 2026

Etsy’s Type List campaign unfolds as a series of animated digital assets, highlighting the diverse range of user personas and interests found across the e-commerce platform. The project utilises a continuous vertical scroll, pairing clean white serif typography with a minimalist, dark purple aesthetic. Focused on the variety of individual hobbies, the motion graphics draw attention to specific archetypes such as The Book Lover and The Minimalist. The project was developed by Visie Admin, with creative contributions from William McVay and Jillian Rosen.

Vertical, Commercial, Clean, Graphic

Motion Graphics

E-commerce Platforms

Solid Colour

Social Media / Short Form Video