Etsy: Type List
Brand
Date
Mar 2026
Description
Etsy’s Type List campaign unfolds as a dynamic exploration of platform versatility, utilizing a vertical format to highlight the diverse interests found within the marketplace. The project centers on a continuously scrolling list of persona titles, ranging from The Board Gamer to The Minimalist, set against a clean, dark purple backdrop. The execution relies on precise motion graphics and crisp white serif typography to guide the viewer through the content. Creative direction from William McVay and Jillian Rosen emphasizes a minimalist aesthetic, keeping the focus strictly on the variety of user personas present on the platform.
Style
Vertical, Commercial, Clean, Graphic
Techniques
Motion Graphics
Industries
Background
Solid Colour
Context
Social Media / Short Form Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.