Etsy’s campaign, Soccer Coach, explores the intersection of community-driven sport and personal gift-giving. The narrative follows a youth football coach navigating the challenges of winter training, framing the marketplace as a source for thoughtful holiday gestures.
Produced by Biscuit Filmworks with creative from Orchard, the spot uses live-action techniques and cinematic pacing to ground the story. The work balances exterior sequences on snowy pitches with intimate domestic scenes, utilizing natural lighting and muted color grading to maintain a consistent atmosphere. Post-production and VFX were managed by Significant Others, with sound and music provided by Human.
