Etsy: Soccer Coach
Brand
Date
Nov 2025
Description
Etsy’s campaign, Soccer Coach, explores the intersection of community-driven sport and personal gift-giving. The narrative follows a youth football coach navigating the challenges of winter training, framing the marketplace as a source for thoughtful holiday gestures. Produced by Biscuit Filmworks with creative from Orchard, the spot uses live-action techniques and cinematic pacing to ground the story. The work balances exterior sequences on snowy pitches with intimate domestic scenes, utilizing natural lighting and muted color grading to maintain a consistent atmosphere. Post-production and VFX were managed by Significant Others, with sound and music provided by Human.
Style
Horizontal, Action, Cinematic
Industries
Color
Crimson
Jet Black
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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