Etsy

Mar 2026

Etsy spotlights its global community of independent artisans and makers in this cinematic sizzle reel. The project channels a focus on the creative process, showcasing a variety of handmade goods ranging from custom pottery to intricate jewellery. Crafted by William McVay and Jillian Rosen, the film uses a clean, live-action technique to bridge the gap between digital discovery and tangible goods. Through a mix of editorial vignettes and interface animations, the project emphasizes the connection between individual sellers and their craft within warm, residential settings.

Horizontal, Cinematic, Clean

E-commerce Platforms

Brand Film / Corporate Video