Etsy
Shapes Expressive
Brand
ProjectShapes Expressive
Date
Mar 2026
Description
Etsy’s 'Shapes Expressive' campaign leans into a modular aesthetic, showcasing a curated selection of handcrafted home decor items and artisanal pieces. The project highlights a range of ceramic goods and interior accents, utilizing a series of rapid product shots set against clean, minimalist studio backgrounds. Developed by William McVay and Jillian Rosen, the spot captures an array of organic forms and geometric layouts. The visual execution relies on bright, playful colour palettes and precise graphic framing to present the brand’s marketplace offering in a vertical format.
Style
Vertical, Commercial, playful
Industries
E-commerce Platforms
Color
Pure White
Charcoal
Navy
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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