Etsy
Product Screens
Mar 2026
Etsy’s product screens project highlights the mobile user interface and navigation flow for the e-commerce platform. Developed with creative direction from William McVay and Jillian Rosen, the work showcases the app's structural approach to product discovery and purchasing. The design features a clean, minimalist layout that prioritizes user navigation through handmade and vintage item categories. Utilizing motion graphics, the project maps out essential interactions, including login flows, curated editor picks, and detailed product listing pages. The interface maintains a consistent grid arrangement, highlighting seller information and transactional options.
Vertical, Commercial, Clean, Minimalist
Motion Graphics
E-commerce Platforms
Social Media / Short Form Video
