Etsy: Product Screens
Brand
Date
Mar 2026
Description
Etsy’s product screens project outlines the user experience and interface architecture for their mobile application. Designed by William McVay and Jillian Rosen, the mobile interface focuses on a clean, minimalist layout that organizes handmade and vintage inventory through structured grid arrangements. Utilizing distinct typography and understated iconography, the design prioritizes navigation efficiency. The motion graphics guide users through login flows, curated editor picks, and individual product listings, maintaining a consistent aesthetic throughout the checkout process.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Motion Graphics
Industries
Context
Social Media / Short Form Video
Associated creatives
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