Etsy

Product Bento

Brand

Date

Mar 2026

Description

Etsy's 'Product Bento' campaign introduces a modular digital interface designed to surface its diverse ecosystem of handmade and vintage goods. Utilizing a dynamic grid structure, the promotional video highlights the platform's vendor-led curation through a series of animated category lists and seller profile cards. The visual approach relies on clean, high-contrast motion graphics to organise complex product data, ranging from tabletop ceramics to wooden home decor. Anchored by the brand's signature orange, the execution leans into a structured commercial layout to streamline the e-commerce user experience. William McVay and Jillian Rosen led the creative production for this digital retail showcase.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Motion Graphics

Industries

E-commerce Platforms

Color

Burnt Orange

Pure White

Background

Solid Colour

Context