Etsy: Photo Sparkle
Brand
Date
Mar 2026
Description
Etsy expands its visual identity with the 'Photo Sparkle' campaign, a vibrant project produced for social and digital platforms. The creative direction, led by William McVay and Jillian Rosen, leans into a maximalist aesthetic defined by bold graphic overlays and warm color palettes. The vertical video features a stylized portrait, highlighting intricate accessories and curated styling. The composition integrates decorative star and diamond motifs, establishing a cohesive look for the e-commerce retail brand.
Style
Vertical, Commercial, Warm, Clean
Industries
Color
Burnt Orange
Lemon
Background
Textured Backdrop
Context
Advertising Campaign
Associated creatives
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