Etsy: Photo Logo
Brand
Date
Mar 2026
Description
Etsy highlights the artistry of its marketplace in this branding video, Photo Logo. The project brings together a curated montage of handmade goods, ranging from intricate jewelry and knitwear to ceramics and styled table settings. Creative direction by William McVay and Jillian Rosen captures the work of various makers, leaning into a warm color palette and clean studio lighting. The live-action production emphasizes the handcrafted textures inherent to the artisanal items showcased throughout the montage.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Jet Black
Beige
Burnt Orange
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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