Etsy

Photo Logo

Brand

Date

Mar 2026

Description

Etsy highlights the artistry behind its e-commerce platform in this branding video, Photo Logo. The project features a curated montage of handmade goods, ranging from intricate jewelry and knitwear to ceramics and styled table settings. Crafted with clean studio lighting and warm color palettes, the production emphasizes the textures and detail inherent in artisanal work. Agency creatives William McVay and Jillian Rosen led the production, which utilizes a live-action technique to ground the platform's digital presence in tangible, maker-focused vignettes.

Style

Horizontal, Commercial, Warm, Clean

Industries

E-commerce Platforms

Color

Jet Black

Beige

Burnt Orange

Background

Solid Colour

Context

Brand Film / Corporate Video