Etsy: Human Performance

Aug 2024

The 'Human Performance' commercial for Etsy highlights the contrast between modern automated production and traditional artisanal labor. By alternating between the stark geometry of robotic assembly lines and the tactile, organic processes of pottery and woodworking, the film underscores the individual effort inherent in handcrafted commerce. Produced by Love Song, the spot utilizes live-action technique and minimalist framing to draw focus to the workshop environment. Agency work was handled by Orchard Post, with post-production and visual effects provided by Company 3 London and Stray London. The auditory landscape is supported by sound design from Wave Studios.

Horizontal, Commercial, Action, Minimalist

Set-dressed, Education Building

Advertising Campaign, Brand Film / Corporate Video