Etsy
Glyphs
Brand
ProjectGlyphs
Date
Mar 2026
Description
Etsy expands its visual language with the 'Glyphs' project, a series of minimalist icons developed for the e-commerce platform. The animated assets utilize a bold orange backdrop to frame a collection of white, vector-style symbols including hearts, gift boxes, and location pins. Creative direction for the campaign was provided by William McVay and Jillian Rosen. The resulting work leans into a modern graphic aesthetic, emphasizing a cohesive and scalable visual system through fluid motion and simplified illustration.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
E-commerce Platforms
Color
Pure White
Background
Solid Colour
Context
Social Media / Short Form Video
Associated creatives
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