Etsy: Glyphs
Brand
Date
Mar 2026
Description
Etsy expands its visual identity through the Glyphs project, an animated video series designed to streamline brand communication. By utilizing a vibrant orange background, the creative team establishes a consistent color palette that allows minimalist white icons to function across various touchpoints. Developed by William McVay and Jillian Rosen, the work employs a clean, vector-style design approach. The animation features a series of graphic symbols—including gift boxes, hands, and hearts—that transition to provide a cohesive aesthetic for the e-commerce platform.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
Color
Pure White
Background
Solid Colour
Context
Social Media / Short Form Video
Associated creatives
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