Etsy: Anthem

Brand

Date

Jul 2025

Description

Etsy’s 'Anthem' commercial spot highlights the marketplace's focus on independent makers and personalized gifts. The film features a series of vignettes, moving from a domestic setting where products appear as if floating to scenes of intimate celebrations and product unboxing. The production leans into a warm aesthetic, using live-action technique layered with VFX to ground the digital browsing experience in physical reality. Creative direction by Etsy and production by Yacht Club center on the connection between the buyer and the maker. With sound design and music provided by Yessian Music, the spot maintains a cinematic quality throughout the narrative.

Style

Horizontal, Cinematic, Warm

Techniques

VFX / visual effects

Industries

E-commerce Platforms

Color

Camel

Mustard

Jet Black

Background

Living Room