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Model Irina Shayk seated in white lace lingerie and socks on a fluffy armchair for Etam J'ETAM campaign

Etam J'ETAM 2025

About

Model Irina Shayk is seated centrally in a low white armchair covered in thick, fluffy white upholstery, wearing matching white lace lingerie and white socks. Her dark hair falls straight past her shoulders against a plain neutral corner wall and floor. Photographed by Brianna Capozzi for the Etam J'ETAM project, the lighting is soft and ambient with gentle shadows cast beneath the oversized seating. The overall palette is composed of creamy whites and neutral flesh tones.

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Solid Colour

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Advertising Campaign