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Model Irina Shayk is captured seated on a vibrant red seamless studio backdrop in a campaign image for Etam's J'ETAM project, photographed by Brianna Capozzi. She wears a minimalist white underwear set paired with high white ribbed socks, creating a striking contrast against the saturated backdrop. The low-angle composition emphasises her pose and the clean lines of the styling. The lighting is direct and warm, accentuating skin tones and textures while casting subtle shadows. The overall aesthetic is bold, clean, and commercial yet intimate.

