Vogue China

Happy Birthday!

Brand

Vogue China

ProjectHappy Birthday!

Date

Sep 2025

Description

Vogue China presents 'Happy Birthday!', an editorial fashion project captured by photographer Campbell Addy. The series explores festive themes within architectural environments, utilizing natural light and an analogue aesthetic to frame contemporary luxury apparel. Fashion editor and stylist Alvin Yu coordinates the wardrobe, featuring a mix of textured gowns, structured black dresses, and embellished ruffles. Set designer Ibby Njoya utilizes red balloons and confetti to define the conservatory setting, while hair stylist Tosh and makeup artist Valentina Li complete the editorial look for models Chloe Oh, Colin Jones, Malika El Maslouhi, and Sheila Bawar.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black

Context

Editorial