Calvin Klein

Mar 2026

For the Calvin Klein Swimwear 2026 campaign, photographer Josh Olins and fashion editor and stylist Clare Richardson curate a collection of imagery that masterfully channels the brand's quintessential aesthetic of relaxed, high-fashion minimalism. Across this expansive series, the visual narrative leans into a raw, coastal atmosphere, moving seamlessly between the golden hour warmth of the surf and the soft, diffused light of overcast dune landscapes. Featuring talent including Dorit Revelis, Malika El Maslouhi, Morgan Sahadow, and Valentin Humbroich, the campaign prioritizes a naturalistic approach, utilizing editorial portrait techniques to emphasize the understated textures of the iconic branded waistbands against a backdrop of weathered wood and shoreline flora. By avoiding overly stylized artifice, the work relies on cinematic composition and the inherent play of natural light to define the mood. Whether captured in high-contrast monochrome or sun-drenched color, each frame serves as a testament to the power of lifestyle-driven creative production. This project expertly bridges the gap between commercial swimwear appeal and high-concept fashion, resulting in a cohesive visual journey that feels both timeless and distinctly contemporary. Through thoughtful staging and an emphasis on authentic human connection with the environment, the campaign reinforces the brand’s enduring position as a leader in the global fashion industry.

Lifestyle, Editorial, Vertical

Natural light

Swimwear, Fashion