Estée Lauder: Wonderlust
Brand
Date
Jan 2025
Description
Estée Lauder’s Wonderlust campaign captures a series of tropical beachside vignettes featuring model Gigi Hadid. The commercial video highlights the fragrance line through a coastal lens, utilizing natural light and vivid color grading to emphasize the saturated aesthetic of the landscape. The production leans into cinematic live-action techniques, alternating between scenes of Hadid walking along a pink sand beach and lounging with the product. The creative direction, handled by AdSmart from Sky, focuses on the interplay between the bright daylight of the coastline and the product imagery.
Style
Horizontal, Cinematic, Saturated, Warm
Techniques
Natural light
Industries
Color
Sky Blue
Pure White
Blush
Background
Sandy Beach
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.