Estée Lauder
Wonderlust
Brand
ProjectWonderlust
Date
Jan 2025
Description
Estée Lauder’s Wonderlust campaign captures the fragrance through a cinematic, live-action lens, filmed across tropical coastal locations. The spot features Gigi Hadid against a backdrop of turquoise waters and pink sand, utilizing bright, natural light to emphasize the setting. The production leans into a warm, saturated aesthetic that frames the product within dynamic beachside sequences. The creative work was led by AdSmart from Sky, focusing on the interplay between the subject and the vibrant, sun-drenched environment.
Style
Horizontal, Cinematic, Saturated, Warm
Techniques
Natural light
Industries
Fragrance
Color
Sky Blue
Pure White
Blush
Background
Sandy Beach
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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