Estée Lauder
Futurist Soft Touch Brightening Skincealer Concealer
Brand
Date
Aug 2023
Description
This beauty campaign for Estée Lauder focuses on the Futurist Soft Touch Brightening Skincealer Concealer, utilizing a series of detailed portraits to highlight cosmetic application and skin texture. The imagery, captured by photographer Nick Krasznai, emphasizes a clean aesthetic through macro photography, showcasing varied lip finishes ranging from high-gloss to matte. Featuring model Aqua Parios, the project integrates hair styling by Rolando Beauchamp and makeup artistry by Jocelyn Biga. The series leans into a polished, editorial look, using soft, directional beauty light to maintain clarity across the vibrant color palette and skin tones.
Style
Commercial, Clean
Techniques
Macro, Soft Light
Industries
Cosmetics
Context
Advertising Campaign
Associated creatives
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