Estée Lauder: Estée Lauder Pure Color Explicit Slick Shine Lipstick
Brand
Date
May 2024
Description
Estée Lauder spotlights its Pure Color Explicit Slick Shine Lipstick in this comprehensive beauty campaign. The project centers on high-definition portraiture, emphasizing the high-shine finish of the product against a consistent, rich red studio backdrop. Photographer Shi Hui Jun employs soft beauty light and macro focus to capture the interplay between the glossy lip textures and precise cosmetic detailing. The campaign leans into a clean, polished aesthetic, incorporating integrated typographic elements and gold product packaging to reinforce the brand's luxury positioning within the cosmetics industry.
Style
Vertical, Commercial, Polished
Techniques
Beauty Light
Industries
Color
Jet Black
Gold
Background
Coloured Seamless
Context
Advertising Campaign
Associated creatives
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