Estée Lauder
Estée Lauder Pure Color Explicit Slick Shine Lipstick
Brand
Date
May 2024
Description
Estée Lauder highlights its Pure Color Explicit Slick Shine Lipstick through a series of beauty campaign portraits. The imagery leans into a saturated aesthetic, utilizing a rich, deep red backdrop to frame the subjects and emphasize the high-shine finish of the product. Photographer Shi Hui Jun employs soft, directional beauty light to accentuate the textures of the cosmetics and the natural skin tones of the models. The compositions are consistently clean and polished, focusing on close-up portraiture that captures details like winged eyeliner, shimmering eyeshadow, and the metallic gold packaging of the lipstick tubes.
Style
Vertical, Commercial, Polished
Techniques
Beauty Light
Industries
Cosmetics
Color
Jet Black
Gold
Background
Coloured Seamless
Context
Advertising Campaign
Associated creatives
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