Estée Lauder

Jan 2026

The latest fragrance campaign for Estée Lauder Dream Dusk effortlessly captures the ethereal essence of twilight through a lens of quiet, refined luxury. Photographer Jonas Hegi masterfully balances intimacy and grandeur, utilizing natural light to craft a visual narrative that feels both grounded and transcendental. Featuring model Elza Matiz, the project leans into a dreamlike, hazy atmosphere where every frame serves the fragrance's sophisticated identity. The creative execution thrives on editorial minimalism, focusing on tactile details—such as the sharp metallic glint of jewelry against supple skin or the delicate, soft organic textures of pink floral petals. Makeup artist Lucy Bridge and hair stylist Franco Gobbi work in perfect tandem to elevate these portrait shots, ensuring the aesthetic remains polished yet hauntingly serene. With the artistic oversight of fashion editor Michelle Cameron and the technical precision of director of photography Nicolai Niermann, the campaign successfully translates the complexity of scent into a monochromatic palette of blush and pale lavender tones. This commercial work reads as a sophisticated exploration of beauty, proving that when cinematic techniques are applied with such restraint, the result is an evocative sensory experience that lingers long after the initial glance, perfectly positioning the brand within the elevated fragrance market.

Editorial, Cinematic

Natural light

Fragrance, Beauty