Estée Lauder: Breast Cancer Awareness
Brand
Date
Apr 2025
Description
Estée Lauder addresses public health through this documentary-style campaign centered on breast cancer awareness. The project features a series of intimate interviews, with subjects sharing personal perspectives on health and self-care within a minimalist, light-filled environment. Utilizing a clean, natural light aesthetic, the film maintains a reflective tone that emphasizes the importance of the initiative. The production leans into a documentary technique, capturing candid testimonials to support the broader awareness mission of the brand.
Style
Documentary, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Charcoal
Background
White Seamless
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.