Estée Lauder: Advanced Night Repair
Brand
Date
Sep 2024
Description
Estée Lauder highlights its Advanced Night Repair range in a recent beauty campaign focusing on product clarity and architectural lighting. The creative execution features the serum and cream containers set against an array of illuminated vertical panels that transition between deep blues and warm gold hues. With set design by Adrian Crabbs, the production utilizes polished 3D render and CGI techniques to manipulate light and shadow across the glass surfaces. The composition emphasizes the amber gradient of the packaging, complemented by subtle atmospheric elements that define the visual identity of the skincare series.
Style
Horizontal, Commercial, Glossy, Polished
Techniques
3D render / CGI
Industries
Color
Chocolate
Gold
Background
Gradient
Context
Advertising Campaign
Associated creatives
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